Social Media Ambassador, AAD Digital

Posted by AAD Digital on 01/13/2015

General Information

Process for Filling Position: Open (Volunteers self-identify)
Number of Seats: 800
Location: Non-geographically based
Eligible Constituent(s): Alumni, Parents, Friends

Summary of Position

Social Media Ambassadors share important messages with their social networks to help amplify the efforts of Cornell University’s central communicators. This role is necessary for large initiatives where the university hopes to reach all alumni, parents and friends of Cornell. Social Media Ambassadors will not only help generate buzz about major initiatives such as Giving Day, but also share important links to Cornell websites. Volunteers are invited to use Cornell Social, an exciting social media platform where ambassador activity will be coordinated online. By sharing university messages through Cornell Social, ambassadors leverage their influence and amplify their impact. Sign up here:

Cornell Interests:



Talent Expectations: Skills


Write and/or Edit
Speak to Groups
Send out messages on behalf of the university through social networks.


Lead a Group
Manage Projects
Respond quickly to university requests, provide university representatives with relevant feedback, and complete evaluations.

Build/Maintain Relationships

Engage Individuals
Represent Cornell
Encourage Cornell alumni, parents and friends to read and act on university messages. Refer to university talking points when questions arise.

Industry Experience:

Media: Internet-Based Media

Responsible Contact

Contact Name:
Michael O'Neill
Volunteer Position Title:
Assoc. Director, Digital Engagement

Time Commitment

Average Time Commitment: 1-2 hrs/month
Duration: Not Applicable
Term of Office: Not Applicable
Number of terms in Office: Not Applicable


Prerequisites Ambassadors must have at least one social network account with which they are willing to share messages on Cornell’s behalf.

Hiatus Required? No hiatus required
Dues Required? No


Meeting Attendance Required? No

Yearly Philanthropic Expectation:

Make a gift to Cornell at a level of individual comfort

Alumni Trustee Election

Vote in the annual trustee election