Director of Social Media, Cornell Alumni Association of Northern California

Posted by Cornell Alumni Association of Northern California on 09/13/2013

General Information

Nomination start - 03/28/2023
Nomination end - 04/27/2023
Process for Filling Position: Submission of a nomination
Number of Seats: 1
Location: San Francisco, California 94118, United States
Eligible Constituent(s): Alumni, Parents

Summary of Position

The Social Media Director is responsible for contributing to Cornell NorCal’s overall marketing strategy by managing Cornell NorCal’s key social media platforms, strategies, tactics and messages. The Social Media candidate is responsible for actively engaging alumni and influencers within the social media channel.

Cornell Interests:


Regional Clubs

Talent Expectations: Skills


Layout and/or Design
Write and/or Edit
Create a social media voice and editorial direction to support the Cornell Norcal brand and to drive alumni engagement. Provide regular and periodic management and development of editorial content and photos on social media platforms, including tweets, posts and discussions. Proactively interact with online communities across all platforms.


Serve on a Committee or Board
Work collaboratively with Cornell NorCal board members to align social media strategies with overall club strategies and goals. Provide periodic reports to the board on social media effectiveness.

Build/Maintain Relationships

Engage Individuals
Represent Cornell
Grow and measure inbound traffic from social channels. Manage web, mobile and social media analytics to gain insights into alumni behavior, increase Cornell NorCal visibility and build engagement with alumni.

Industry Experience:

Technology: Software and Services
Media: Internet-Based Media

Responsible Contact

Contact Name:
Kate Van Dalsem
Volunteer Position Title:
Director, West Coast Engagement

Time Commitment

Average Time Commitment: 3-5 hrs/month
Duration: Not Applicable
Term of Office: 1 year
Number of terms in Office: 1 term


Prerequisites Knowledge of industry trends in web-based/digital media technologies Captivating writing skills Artistic and creative with a sense of humor Attention to detail Proactive in collaboration with other board members to develop content

Hiatus Required? No hiatus required
Dues Required? Yes


Meeting Attendance Required? Yes

Meeting Location(s):
On Campus: No
Off Campus: Yes
Off Campus Location: San Francisco Bay Area
Conference Call: Yes
Meetings per year: Monthly

Other Meeting Details: Monthly meetings either in person or virtually.

Additional Attendance Requirements: This position is invited to attend CALC and is encouraged to attend any other additional training opportunities available to them. Attend Annual membership meeting.

Yearly Philanthropic Expectation:

Make a gift to Cornell at a level of individual comfort

Alumni Trustee Election

Vote in the annual trustee election