Vice President of Planning and Marketing, CALS Alumni Association Board of Directors

Posted by CALS Alumni Association Board of Directors on 08/27/2013

General Information

Process for Filling Position: Must meet eligibility criteria
Number of Seats: 1
Location: Non-geographically based
Eligible Constituent(s): Alumni

Summary of Position

The VP of Planning and Marketing provides oversight and strategic direction for the CALSAA Planning and Marketing Committee with close partnership with the CALS AA&D office. With the committee, the VP develops the Association's goals and strategies outlined with its strategic plan and tracks progress toward achieving these goals, as well as addresses other issues related to marketing, policy, structure, and governance. The VP is also asked to serve on the CALSAA Executive Committee, which provides leadership and vision for the CALS Alumni Association.

Cornell Interests:


College of Agriculture and Life Sciences

Talent Expectations: Skills


Lead a Group
Manage Projects
Serve on a Committee or Board
The VP is responsible for leading and managing the CALSAA Planning and Marketing Committee. He/She works closely with CALS staff to set goals and initiatives for the committee and communicate those goals to committee members on conference calls and throughout the year.

Build/Maintain Relationships

Engage Individuals
Represent Cornell
The VP encourages committee member participation and delegates responsibilities to all team members. He/She is expected to orient the new committee members, coach committee members about their role, duties, and expected level of activity, and mentor members for future leadership opportunities.

Responsible Contact

Contact Name:
Sharon Detzer
Volunteer Position Title:
Assistant Dean CALS AA&D
Email: Phone:

Time Commitment

Average Time Commitment: 1-2 hrs/month
Duration: Not Applicable
Term of Office: 1 year
Number of terms in Office: 1 term


Prerequisites CALS alumnus Member of the CALS Alumni Association Board of Directors

Hiatus Required? No hiatus required
Dues Required? No


Meeting Attendance Required? Yes

Meeting Location(s):
On Campus: Yes
Off Campus: No
Conference Call: Yes
Meetings per year: 3x year

Yearly Philanthropic Expectation:

Make a gift to Cornell at a level of individual comfort

Alumni Trustee Election

Vote in the annual trustee election